PrimaDonna: Happy 150th!


This month PrimaDonna, the lingerie brand for fiercely real women (using the words of Tyra Banks), celebrated its 150th anniversary with a spectacular runway show in Brussels.

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In honor of the anniversary, PrimaDonna also set up an exhibition ‘La Mémoire de l’Intime’ in BOZAR, Brussels that showcases the perfect fit, the know how and the craftmanship of the Belgian lingeriebrand using interactive installations, campaign images and a timeline of mannequins wearing vintage and contemporary bras!

Until 28th of June, you can visit the exhibition in Brussels!

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