KROOT is a Belgian street fashion brand based on the purity of black and white. Florien Deleersnijder and Sarah Livemont who are both interior architects crossed path in 2012 and eventually launced KROOT in 2014.
By focusing on the opposites of the aesthetic world, black and white, KROOT plays with two main colors in every collection.
They are inspired by a certain movement or subculture but always staying faithful to their architectural background. After personalizing apparel, KROOT’s first real collection IT’S NOT ABOUT YOU ANYMORE was released and was soon sold out, hitting the ground running.