Belgian Corner: Honest By Bruno Pieters


Honest By is the world’s first 100% transparent fashion company. This means that Honest By publishes its entire supply chain for every product it creates and translates this into total price transparency

Bruno Pieters, Belgian fashion designer and art director highly regarded for his avant-garde creations and sharp tailoring, believes that “fashion is about beauty and that the story behind fashion can be equally beautiful”. With Honest by, he puts this philosophy into practice. Pieters, born in Bruges, Belgium in 1975, trained at the Royal Academy of Fine Arts in Antwerp, graduating with a BA in Fashion Design in 1999. He developed his craft working with designers including Martin Margiela, Thimister and Christian Lacroix in Paris, as well as Antonio Pernas in Madrid.


Fast forwarding, from 2010 until early 2012 Pieters travelled through India. His experiences in the subcontinent had a radical effect on his outlook on life. He became increasingly concerned for the environment, animal welfare, and children’s causes.

In January 2012, he returned to make what Oliver Horton in The New York Times described as a “revolutionary” new statement in the fashion world with his new company, Honest By – the world’s first 100% transparent company and pioneer in price transparency.


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