Deisel – Diesel?


YOU READ IT RIGHT: Deisel. Not Diesel. It’s no secret that in the world of fashion, counterfeits or knockoffs exist. From Baleincaga to Adadas, all brands from all shapes and sizes are a victim. But what if a brand outsmarts those knockoffs?


Diesel hoodie – Monki trousers – Vagabond shoes – H&M beannie

Not all fakes are fake.  Diesel has officially launched a fullblown Deisel collection that will be in stores on the 131h! It is introducing the one-of-a-kind, limited-edition Deisel knock-off collection. You read it: Deisel. As part of their #GoWithTheFlaw campaign, Diesel is cleverly making a statement by intentionally misspelling its own brand name and producing it.

Results? This clever pearly white hoodie with the misspelled brandname splattered in big red letters. Quality? Obviously better than the counterfeits.


The reaction of people when seeing this DEISEL collection in stores? Check it here!